Of uncreative and copycat signboards

15Jan10

I never understand why businesses, especially those at shophouses in the suburban areas and some even in the city fail to come out with a name or design for their signboards which represents their business they have invested hundreds of thousands, even millions.

While some stick to the uncreative, typical/traditional naming/signboarding method, some even tried to fool consumers with names of established companies and don’t be surprised, they don’t even need to be of the same business field!

This particular car dealer’s signboard I’ve came across last week while on the way to breakfast with my family had triggered my urge to write this up after a long list of business names I have stumbled upon in recent years. The owner had shamelessly copied computer giant IBM’s name AND logo for their auto reselling business. What was he thinking while making such decisions?

I am well convinced what I have seen was only the tip of the iceberg. Is there any guidelines and trade practices laws in Malaysia? Even if there’s not, why would people even do that?

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